Your City, Your Sound: Discover Local Music
Overview
Vibeify is an interactive music streaming platform designed to offer a unique feature not found in competitor services, based on extensive research into user needs and industry gaps. By identifying where existing platforms fall short, it enhances the user experience with innovative features that cater directly to user desires, setting itself apart in a competitive market.
Service
Product Design, UI/UX Design
Software
Figma, Adobe Illustrator
Problem
Users are struggling to discover new music on their current streaming platforms due to limited personalized recommendations and a lack of curated local music options. This results in a repetitive listening experience, leaving users frustrated and disconnected from fresh, diverse music they may enjoy.
Solution
A new feature lets users explore top tracks in their city, offering a new feature allows users to explore top tracks in their city based on local trends while also discovering trending music in other locations, creating a personalized and ever-evolving music discovery experience.
The Audience
Users seek a fresh, engaging way to discover local music beyond repetitive algorithm-driven recommendations.
Trend-Driven Explorers
These users rely on social media to find trending tracks but struggle with fragmented discovery across multiple apps.
Frustrated Streamers
These users want a seamless way to explore fresh music without being limited by stagnant recommendations.
Their Obstacles
Users face frustration with music discovery, making it difficult to find fresh, local music that resonates with them.
Disjointed Discovery
Explorers frequently switch between apps to find new music, making discovery inefficient.
Overwhelming Navigation
Streamers struggle with cluttered home screens that make it hard to find fresh music.
Content Strategy
The platform should enable seamless, engaging local music discovery with minimal effort.
Effortless Local Discovery
Users should be able to instantly explore trending tracks in their city for an intuitive experience.
Personalized Exploration
The platform should anticipate user preferences and provide tailored recommendations.
Feature Suggestions
Social Discovery Integration
Users can share and explore trending local tracks with others who share their taste.
Dynamic Home Feed
The home screen should showcase fresh, tailored music recommendations based on the user preferences.
Research & Data
A 10 question survey was created to collect insights from music streaming app users about their preferences and expectations for a new feature designed to enhance navigation and usability.
Conclusion from Data
The data collected revealed that a significant number of users struggle to discover new music that aligns with their tastes. Many expressed interest in a city soundtrack feature, seeing it as a valuable way to explore trending music both locally and in other cities.
Userflow
Wireframes
Main Feature
Navigate an interactive map to discover top-performing music from any city and explore regional trends effortlessly. By eliminating repetitive algorithm-driven recommendations, this feature provides a dynamic and visually engaging way to experience music that feels personal, relevant, and culturally immersive.
Selected Design
Alternative Design
Digital Layouts
Takeaways
A key takeaway from creating this UX design project is the importance of understanding user behavior and needs to create a seamless, intuitive experience. By focusing on simplifying navigation and enhancing music discovery, the project highlighted how thoughtful design choices can significantly improve user engagement and satisfaction, ensuring the app truly serves its purpose of connecting users with new music.
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