QuickWay
QuickWay
Software
Figma, Adobe Illustrator, After Effects
Solution: By developing a user friendly app that provides real time tracking, route planning, and notifications for delays or changes, it will help simplify and clearly communicate the bus routes and schedules to increase ridership.
I created a bus transit app for Norfolk to address the city’s low ridership caused by confusing and inefficient routes. Norfolk’s diverse community, including students, military personnel, and residents, relies on public transit, yet many are deterred by unclear navigation. This app simplifies routes, provides real-time updates, and enhances accessibility, making transit more reliable and appealing for everyone. I have conducted interviews with both bus riders and non-riders to understand their experiences and perspectives. Additionally, I reviewed the 2016 Regional Origin and Destination Study, which provides detailed statistics and demographic insights into bus ridership.
Inspiration board
I drew inspiration from the rounded edges used in other transit apps, incorporating them into my design. These features played a key role in shaping and refining my app.
Overview
I have used my graphic design skills to create a solution that addresses a specific issue or need in your community. My goal is to research the issue and develop a solution that utilizes my graphic design skills to contribute positively to my community.
Service
App Design
Problem: Residents are not using the bus system due to confusing routes and schedules.
Research
Mood Board
My mood board for my bus app features a light and airy color palette, including shades of blue, white, and gray, inspired by Norfolk's city transit. The design emphasizes openness, minimalism, and clean, simple structures.
App User Flow
My goal was to provide users with a straightforward and intuitive way to navigate the app. I focused on streamlining the process of searching for a destination and purchasing a ticket to ensure a seamless and confusion-free experience.
Wireframes
Logging in
Home Screen
Users can select their location, destination, date, and time, generating a list of available buses. Each option includes details such as ride duration, starting stop, seat availability, and cost, ensuring users have all the information they need at a glance.
Payment
Users can purchase up to two tickets at a time, with the total price adjusting accordingly. A payment pop-up will appear, offering the option to use Face ID or manually enter card information to complete the purchase. Once confirmed, the purchased tickets will be available for viewing on the "My Tickets" tab.
My Tickets
The My Tickets tab conveniently saves and organizes all your current, previous, and upcoming tickets in one place. It provides detailed travel information, including the number of tickets purchased, estimated travel times, and route details. This tab also features a real-time bus tracker.
Live Bus Tracking Feature
This button also features a real-time bus tracker, allowing users to see exactly how far away their bus is for a stress-free travel experience.
Notifications
Takeaway
The Notifications tab keeps users informed with real-time updates, including route changes, road closures, and service alerts. By providing timely and relevant information, it helps ease rider worry and stress, ensuring they stay up to date and can plan their trips with confidence.
This semester-long bus app project taught me to appreciate the value of simplicity and efficiency in design. It also highlighted the importance of time management for future projects. I often found myself postponing tasks, thinking I could handle them later, which added unnecessary pressure. If I had focused more on setting and achieving weekly goals from the start, the process could have been much smoother. This experience has shown me how crucial it is to stay consistent and proactive when tackling large projects.
Profile
The Profile page offers users a variety of options to personalize their experience, including access to membership choices. I focused on creating a membership system that provides rewards and exclusive travel options, making transit more convenient and appealing. This feature encourages user engagement and loyalty by offering added value for frequent riders.
